![]() They create a better browsing experience for shoppers. ![]() Image optimization for web and mobile exists to make web pages load faster. Image optimization helps lower your webpage’s weight and is a core tenet of good ecommerce web design, which results in the following benefits: Improved website speed This can result in a negative impact on your website performance. Data from HTTP Archive reveals that unoptimized images make up, on average, 75% of a total webpage’s weight. Images are the largest contributor to overall page size, which makes pages slow to load. WEBP images)īy finding the balance between the three, you can reduce image size and improve website performance. The goal of image optimization is to create high-quality images with the lowest file size. And that they don’t hinder web performance. Image optimization means ensuring your images look flawless on desktop and mobile. That is, getting your product images and decorative images to rank on Google and other image search engines. Image optimization is about reducing the file size of your images as much as possible, without sacrificing quality, so your page load times remain low.
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